2011 Las Vegas Visitor Profile Study Says Less Money Being Spent on Gambling
- Last Updated on 13 April 2012
- Published Date
- By Matt Bourie
According to the recently released 2011 Las Vegas Visitor Profile Study, the most common profile for Las Vegas visitors is married, middle-aged repeat visitors who don't got to Vegas primarily to gamble.
The study was based on 3,600 in-person interviews conducted at the end of visitors' stays in Vegas.
While those who like to gamble in Las Vegas casinos are budgeting less money for gaming, the "average visitor" is spending more money on shopping, dining and drinking. Spending was also down on shows.
Only 77% of those surveyed said they gambled while in Vegas. This is down from 84% in 2007 and 80% in 2010. Only 7% said they came just to gamble.
It was also found that, despite the areas recent hotel and casino renovations, many visitors did not go to Downtown Las Vegas.
The average age of those surveyed was 49 and 77% of them were married.