The Aria has added a new marquee, the tallest of any sign on the strip.

The Las Vegas casino’s recently added sign is 250 feet tall, 65 feet wide and features over 11 million pixels over 10,000 square feet of LED screen.

The sign, which is located between CityCenter and the Cosmopolitan, was unveiled last week for testing and displays 10 to 20 seconds long ads for the resort.

The sign is still being tested for a few days in order to have the display set up properly.

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