Bally’s Atlantic City has built a large outdoor replica of the popular Monopoly board, complete with over sized dice, green houses, red hotels and game pieces such as the silver car. While locals and visitors are encouraged to walk, play and take photos on it or in front of the board, the main goal is to get more people to come into the casinos and gamble.
For Don Marrandino, eastern division president of Caesars Entertainment, owner of four AC casinos including Bally’s AC, Caesars Atlantic City, and Harrah’s Casino Hotel, said the Monopoly replica has become very popular with locals and tourists alike, and adds that casinos have seen an increase on Boardwalk foot traffic since the Monopoly board went up Sept. 1. The board located on the Boardwalk at Park Place, is tied in to a Monopoly-themed promotion offering club members the chance to collect game pieces for a shot at $500,000.
“By having a Monopoly board, there is not one person that walks by and does not know what it is. I think it is a great tie to the promotion that we have inside” said Don Marrandino, President, Eastern Division, Caesars Entertainment.
Just a few blocks south on the Boardwalk, Caesars Entertainment marketing campaign which brings the HBO hit series “Boardwalk Empire” to life, with a replica of several storefronts that appear on the TV show. The series inspired in Prohibition-era Atlantic City will kick off its second season later this month, and Atlantic City casinos have created a series of promotions to capitalize on the interest the show is generating around the nation’s second-largest gambling market.
The facade project created by the legendary local radio host, newspaper columnist and tireless Atlantic City booster, Pinky Kravitz, offers a way for tourists to connect present-day Atlantic City with the fictionalized 1920s version depicted on the TV show.
“The show is one of the best HBO shows of all time, and it’s all about Atlantic City. These are iconic things that are based right here in our resort, and they’ve become really good tourist attractions.” Marrandino said.