Bally Technologies & Caesars Entertainment announce new enterprise-wide agreement

Bally Technologies & Caesars Entertainment announce new enterprise-wide agreement

“Bally Technologies has been a trusted systems provider to Caesars Entertainment for a long time, and we are looking forward to deploying Bally’s new system offerings. iVIEW DM is a creative solution that works on existing slot games and floor networks” said Melissa Price, Vice President of Gaming for Caesars Entertainment.

Bally’s iVIEW DM  provides players with an enhanced gaming experience by using a dynamic picture-in-picture-style on the gaming device main screen that does not interrupt game play. The initial implementation has been completed at the Horseshoe Casino Hammond, in Indiana. An expansion of iVIEW DM, as well as implementation at other Caesars Entertainment properties, will follow on suitable gaming devices across multiple gaming manufacturers.

“It is gratifying and quite an honor to see the world’s largest casino operator embrace our award-winning iVIEW DM technology that drives revenue, streamlines operations, and most of all, dramatically changes the experience for the slot player. iVIEW DM’s backward and forward-compatible technology, designed to work on any manufacturer’s gaming devices with a touchscreen, has the capability to evolve the slot machines into a self-service marketing ‘kiosk’” said Richard M. Haddrill, Chief Executive Officer of Bally Technologies, Inc.

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