“Providing our players with a heightened experience is paramount. Bally CMP’s modular and player-centric design best fits our needs and gives us the best marketing tools available to increase and continue our success.” said Tim Rooney, Chairman and Owner of Empire City Casino at Yonkers Raceway.
With this new deal, seven of the eight New York casino racetracks now use Bally’s gaming solutions; with Empire City at Yonkers Raceway being the largest of the group. The Bally systems solutions will handle player-loyalty programs, and various other marketing, promotions, and bonuses at Empire City Casino. Bally will provide the property with a version of Bally’s Power Coupon™ functionality designed specifically for the New York lottery market.
Bally will also install its state-of-the-art Promotional Kiosk™ application across all kiosks on the gaming floor, and will provide its couponing functionality integrated to all CMP and Promotional Kiosks.
“We’re proud and humbled to begin installing Bally’s solutions at the legendary Empire City Casino at Yonkers Raceway. The scalability of our system was very important to Empire City Casino, New York’s largest racetrack casino operation, and the continued enhancements to our systems clearly demonstrate our commitment to the New York gaming market.” said Richard Haddrill, Bally Technologies’ Chief Executive Officer.
Empire City Casino at Yonkers Raceway features: 5,300 slot machines, electronic roulette and video craps, dining in the Empire Terrace Restaurant, which overlooks the track for live harness racing, and Nonno’s Trattoria for Italian cuisine, as well as a quick bite at the International Food Court and its wide-ranging menu. The multi-faceted Good Time Room is available for parties, benefits, weddings, and major events for up to 500.
Empire City Casino is open seven days a week from 10:00 AM to 2:00 AM Sunday through Thursday, and until 4:00 AM on Friday and Saturday.