In addition, on August 15, 2011, Binion’s will offer guests a Nathan’s hot dog for sixty cents and a Miller Lite draft beer for sixty cents for six hours between 2 p.m. and 8 p.m. inside Benny’s Bullpen Sports Bar and Cigar Lounge.  If a customer brings a picture of himself/herself with the original Binion’s $1 Million Display, the hot dog and the beer are free.

Since its opening at the Horseshoe Club on August 15, 1951, Binion’s Gambling Hall revolutionized the ways in which casinos operated, setting some of the basic standards, incentives and services offered by most gaming facilities and casinos nowadays. Benny Binion introduced high stakes gambling to Las Vegas when The Horseshoe first opened, setting the craps limit at $500, ten times higher than any other casino in Las Vegas. After some time, he went on to raise the limit to $10,000 and eventually eliminated the limit altogether at times. 

Binion’s was also the first Las Vegas casino to offer players free drinks to players, airport limo service,  to offer 10 times odds on craps,  the first fully air conditioned casino, the first fully carpeted casino and was home to the first electrically powered elevator. Binion Gambling Hall and Saloon hosted the first World Series of Poker in 1970 at the property.

The original million dollar display, introduced in 1954 by Joe W. Brown, was revived by Benny Binion in 1964 where it remained in its famous Horseshoe case for 35 years. The current owners, TLC Casino Enterprises, reintroduced the display in 2008, with a new pyramid-of-cash design that sits on top of a poker table.

In order to join Club Binion’s and participate in the promotion you must be 21 years or older. A complete set of rules is available at the club desk. The $1 Million Display is located next to the Club Binion’s desk. Pictures are free to guests 21 and over.

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