The Company emerged from bankruptcy at the end of 2010 and has changed its name to Affinity Gaming to reflect its new beginning, new board of directors and new corporate management team. The Company will continue to operate each of its casino properties under the popular “Terrible’s” moniker.
“In order to reflect our new corporate identity, we have changed our corporate name to Affinity Gaming. Given that prior management and owners, the Herbst family, are no longer associated with our casino and slot route businesses, we believe it is in the interest of the employees and management to make a fresh start. Our new name represents our strategy of offering a value-oriented product in a convenient, friendly and casual atmosphere. We continue to focus on delivering the highest quality service to our customers at a reasonable price. Going forward, Affinity Gaming will be committed to enhancing customer satisfaction and loyalty, which are critical to our long-term success,” said David D. Ross, Chief Executive Officer.
Affinity Gaming is a diversified gaming company that focuses on two business lines: casino operations and slot machine route operations. The company operates several properties in Nevada, including the Buffalo Bill’s Resort & Casino, Primm Valley Resort and Casino in Primm, Terrible’s Hotel and Casino in Las Vegas, Sands Regency Hotel and Casino in Reno, as well as Midwest Casinos’, Terrible Lakeside Hotel & Casino in Osceola, Iowa, and Terrible’s Mark Twain Casino in La Grange, Missouri. The Company’s slot route operations consist of approximately 6,000 slot machines throughout Nevada.