IGT’s sbX(TM) technology will allow the casino to introduce new games to its floor each month, deliver customized player experiences, and change games quickly to keep guests engaged.
“In rolling out sbX(TM) and introducing The New Slot Showcase, we are giving guests more control over their entertainment, ultimately enhancing the guest experience and the relationship between Diamond Jo and its customers. Historically, decisions on which games to bring to the casino have been made without the customer, but by using the sbX(TM) technology we can bring in new and exciting games each month and they can tell us which they like best.” said Chad Robbins, Director of Information Technology at Diamond Jo.
In conjunction with the launch of sbX(TM), Diamond Jo Casino will be adding a new area to its gaming floor called the New Slot Showcase, where 50 new games will be introduced each month. Players at the casino will have the chance to test the newest games and vote on their favorites. Each month, the two games with the best performance will be added to the casino floor permanently.
“sbX(TM) is one of the most advanced technologies in gaming today and we are thrilled to have it installed at Diamond Jo. The sbX(TM) platform provides Diamond Jo with the flexibility and connectivity needed to keep up with changing player demands and gain a competitive edge in their market.” said Richard Yim, Vice President of Systems for IGT.