Hard Rock Hotel and Casino Albuquerque to Return to Original Name

Hard Rock Hotel and Casino Albuquerque to Return to Original Name

 

According to casino officials, revenues at the casino from slot machines are still the same as they were before the name change and rebranding.

“We did not see the boost that I think we would have loved to have seen,” said Isleta CEO Pam Gallegos.

The casino will now work on returning to its roots as a tribal casino. Tribal leaders are trying to figure out when the return to the old casino will be completed, but it may take up to a year to remove all traces of the Hard Rock brand. 

American Casino Guide