“So much has changed since 1971 when Hard Rock first opened its doors as a Cafe in London. In 40 years, we’ve seen our brand radically grow from one to 50 countries around the world, thrive and successfully expand into the hotel and casino segment, with 15 properties throughout the world. To mark the brand’s 40th anniversary, we planned unique experiences at all of our hotel and casino properties and offer our guests the opportunity to take part in our anniversary celebration.” said Brian Klein, Head of Global Marketing, Hotels & Casinos.

The party kicks off on May 18, when Hard Rock International will host 40 Days That Rock. Hard Rock Hotels & Casinos around the world will celebrate the occasion with events, parties and promotions celebrating the momentous birthday. Whether it’s a chance to participate in “Making the Band,” purchase a one-of-a-kind $40,000 room package that allows guests to live the Rock Star life or enter for a chance to win a Mercedes, guests can be a part of the celebration.

40 Days That Rock
Starting May 18, Hard Rock International will host 40 Days That Rock, where Hard Rock Hotels & Casinos around the world will mark the brand’s 40th anniversary with events, parties and promotions. Hard Rock properties are hosting special musical performances in honor of the 40th anniversary. Jam to “Everclear” and “Seven Mary Three” at Seminole Hard Rock Hotel & Casino Tampa during 40 Days That Rock.

$40,000 Rock Star Packages

Properties across the globe are commemorating 40 years with ultra-exclusive, limited-time VIP packages worth $40,000 that let guests truly live out the Rock Star life.  Receive the ultimate Rock Star Package at Hard Rock Hotel at Universal Orlando. Get up close with iconic memorabilia with a private behind-the-scenes tour of the Hard Rock Memorabilia Vault, relax in luxury during a 4-night stay at Graceland Suite and receive an exclusive 2-day VIP tour of Universal Orlando, to name a few.

In celebration of Hard Rock’s 40th, Hard Rock Hotel Chicago is “Making the Band” with super-producer and Warner Bros. Records A&R John Feldmann and offering one lucky musician/band/artist the opportunity to write and produce a track at the Angels & Kings Suite the 36th floor of Hard Rock Hotel Chicago. The special package includes travel and transportation for four, a 3-day/2-night stay at the Angels & Kings suite with recording studio and the opportunity to write and produce one track with John Feldmann.

Global Sweepstakes – Win a Trip to a Hard Rock Hotel
Stay at any of Hard Rock’s Asia properties and be automatically entered to win a 3-day/2-night trip to a Hard Rock Hotel of choice – Macau, Pattaya, Bali, Penang or Singapore.

It’s Your Lucky Day
Players Club members at Hard Rock Hotel & Casino Tampa can earn a shot at $4,000 in celebration of the 40th anniversary. In addition, guests staying at Hard Rock Hotel & Casino Biloxi are invited to take a gamble at driving away in a 2011 Mercedes GLK valued at $40,000. For the true rockers at heart, Seminole Hard Rock Hotel & Casino Hollywood, Fla. will give away an autographed Foreigner guitar to a casino guest each day during 40 Days That Rock.

Born on June 14, 1971?
Guests born on the official 40th anniversary date will get a one-night stay at the Hard Rock Hotel Chicago. In Orlando, guests receive free tickets to June’s Velvet Sessions, a rock ‘n’ roll cocktail party held at the hotel’s Velvet Bar and Lobby Lounge as they sip to live music from the hottest rock bands.

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American Casino Guide