Harrah’s Chester Casino and Racetrack Changes its name to Harrah’s Philadelphia

Harrah’s Chester Casino and Racetrack Changes its name to Harrah’s Philadelphia

Ron Baumann, the casino’s general manager, said the name change has nothing to do with distancing itself from its city, but is all about reaching a broader audience.

He made the comparison of the New York Jets and New York Giants being New Jersey football teams, but using the New York name to reach a larger market.

“It’s all about how you define the market. Philly is the market we are after,” Baumann said.

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