Las Vegas Hilton changing name to LVH Las VegasAccording to an advertising feature in the Los Angeles Times, The Las Vegas Hilton will be renamed LVH-Las Vegas Hotel and Casino on January 3, 2012.

The hotel had been considering new names since the first of this year, when Hilton Worldwide said that its franchise agreement with Colony Resorts LVH Acquisitions LLC, owner and operator of the hotel, would be terminated.

Neither Colony Resorts nor Hilton Worldwide has commented on the reasons for ending what will have been an eight-year partnership at the end of the current contract.

The current three-year agreement which was signed in 2009 gave Colony Resorts the right to use the Hilton brand and link the property to Hilton’s “Honors” loyalty program.

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