Casino officials hope this will help turn business around for the property’s hotel.

“Red Lion will do its part selling and advertising to the customers it knows, and the LVH will continue selling and advertising to its customers,” said Harry Sladich, Red Lion’s executive vice president of sales. “It’s really all about them. We’re just helping them behind the scenes.”

LVH will be the first hotel to sign with Red Lion’s new Leo Hotel Collection, the licensed brand being offered to independent hotels.

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