ACH, formerly known as the Atlantic City Hilton, was recently given approval from the state Division of Gaming Enforcement to offer the low value chips at its table games. The casino requested permission for the new chips on December 5 and was granted permission only two days later.
ACH has adopted a new, value-conscious business model to go after low-rollers in the coming year.
“This is part of a strategy we’ve been thinking about for quite a while now, and there will be more to come,” said Michael Frawley, the casino’s chief operating officer.
The gaming enforcement division also approved a new zero-value chip to be used in roulette at the Golden Nugget Atlantic City, but it wasn’t immediately clear how these chips would be used.