By Frank Scoblete
Let me float this by you right away. When I lose money the lost money has more intense emotions attached to it than when I win that same amount of money. Let us say, for argument’s sake, that I lost $1000 last night, how am I feeling? Correct, I feel rotten to the core; totally miserable, asking myself “what happened?” Now, if I won a $1000? Correct, I’m happy but I won’t be singing and dancing the entire next day.
In short, losses hit us harder than wins. The loss of emotion weighs more than the win emotion – given an equal amount of money being weighed.
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