The study, conducted by PricewaterhouseCoopers LLC, estimates that U.S. gaming revenue, as a whole, will grow 5 percent overall from $57.5 billion in 2010 to $73.3 billion in 2015. However, it is also predicted that the Atlantic City casino industry will be the only market to have lower revenue in 2015 than 2010.
“(Of) all the segments of the U.S. casino gaming industry, the Atlantic City market is at the greatest risk from the combined impacts of economic uncertainty and intensifying competitive pressures from regional casinos,” states the report. “These worries are being borne out by our projections, with Atlantic City set to be the only segment of the U.S. market whose revenues will be lower in 2015 than 2010.”
President and chief executive officer of Tropicana Casino and Resort Tony Rodio called the predictions “a dim view.” He said the report overlooksboth the grand opening of the $2.4 billion Revel casino and a new $30 million-per-year marketing fund to promote the city.
“I think with the opening of Revel and the Atlantic City Alliance, you’re going to start to see Atlantic City rebound,” said Rodio.