Honors awarded to the Wisconsin casino included one Diamond Award, two Gold Awards and one Honorable Mention. Named after John Romero, a casino marketing pioneer and author, the casino marketing awards are given to top gaming facilities from across the country for the innovation, creativity, originality, and implementation of their marketing efforts during the previous year. The awards are considered the standard for excellence in casino marketing around the globe. The Romero Diamond Award for Casino Marketing is considered the catch of a lifetime that industry marketing professionals from across the country and around the world strive to earn during their career.
Lake of the Torches Resort Casino’s big catch included the following awards:
Diamond Award, Mid-Size Casino, Direct Mail: Jumpin’ Gemstones.
Gold Award, Mid-Size Casino, Casino Floor Promotion: Meet the Pickers.
Gold Award, Mid-Size Casino, VIP Promotion: VIP Shopping Spectacular.
Honorable Mention, Mid-Size Casino, Casino Floor Promotion: Free Ride.
“We are very honored and pleased to receive top recognition from our peers in the global gaming industry for the second year in a row. To win these awards a number of times now, it truly places us amongst the best properties in terms of providing innovative casino promotions and events to our guests. It just goes to show, if you want to land the biggest and best fish, you have to have the best gear and the people who know where and how to cast a line! I especially would like to recognize Michael for his fourth direct mail Diamond Award, and the team he leads for their efforts, but in addition we would like to commend the entire Lake of the Torches’ staff and management who made this ‘catch’ possible.” said Bill Guelcher, Chief Executive Officer at Lake of the Torches Resort and Casino.
Located on the Pokegama Lake in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino offers over 800 slot machines, a high-limit and non-smoking area, 12 blackjack tables, Let it Ride, Three Card Poker, and three poker tables, a high-stakes Bingo Hall seating up to 500 persons, and the Eagle’s Nest Restaurant and Woody’s Bar & Grill. The resort also has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars.