PlayStar & GF Gaming Tie the Knot

By Kwame
Published October 11, 2022

Colorado’s GF Gaming has confirmed its new partnership with industry juggernaut, PlayStar.

Following their pattern of expansion – New Jersey, Pennsylvania and Indiana, as part of a recent partnership with Caesars – PlayStar’s latest venture in Colorado is sure to be lucrative.

Their agreement with GF Gaming sees PlayStar “well-positioned for speedy market access” once all the regulatory “i”s are dotted and “t”s crossed. Colorado boast a population of just under six million.

“PlayStar is a brand that’s committed to providing players in the US with a genuinely unique online casino experience – and by teaming up with GF Gaming in Colorado, we’re already looking ahead to how we can expand these plans into the next market when regulation allows,” said Adam Noble, PlayStar’s Co-Founder and Chief Business Development Officer.

“With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future.”

GF Gaming owns both Bonanza Casino and Easy Street Casino, in Central City. PlayStar plans to focus on personalization, engagement and customer experience.

Roger Brown, GF Gaming’s General Manager said, “Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado. Like us, PlayStar is a company that places a lot of emphasis on supporting the local community through promotions and partnerships – and when Colorado realises the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”

A statement from the group read: “With PlayStar planning to deliver localization across all the US states that it operates in, there’s already plenty of buzz about what the brand might be able to offer to Colorado residents – and both PlayStar and GF Gaming are excited for that potential.”