This long-standing gaming giant is getting a makeover. Scientific Gaming is changing their name to Light & Wonder this Spring. This change comes with the desire to adjust their focus to new gaming services.
These gaming services include their increased development of content for online casinos and mobile casinos.
Scientific Gaming has been designing and developing games since 1973, and then it came out with SG Digital in 2018.
Over the past year, the group has started to move away from certain sectors like lottery, to focus on the gaming side of things. The revamp bring with a new site (lnw.com), that features platforms, games, gaming systems and account management.
Barry Cottle, chief executive for Light and Wonder, stated the following:
“We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms…”
He went on to say that with this rebrand, comes a new strategy as well:
“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities. Our new name and identity are born from our winning strategy to be the leading cross-platform game company and will inspire our people to make great products for our players.”
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