William Hill

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Popular sports book, William Hill has launched an online casino for players in NJ. Their game selection is small, but holds some of the most popular titles around.

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William Hill Review

You’ve probably heard of William Hill if you’re familiar with sports betting, as it’s best known for its online sportsbook that operates in multiple countries across the world. 

Now, William Hill has quietly launched an online casino in New Jersey with plans to make it as big as the sportsbook. 

At first glance, players will immediately notice a facelift done to William Hill’s NJ Casino. Their US operations are now under the Caesars Casino parent company. So instead of seeing the usual WH branding, you will instead notice things looking more like Caesars.

The casino industry is fierce in NJ, which means William Hill will have to bring out the big guns to compete with industry giants like BetMGM and Golden Nugget

As the casino continues with its soft launch, what will the final product look like? Will the bonus be as big as its sportsbook offers? 

Our review will put William Hill under the microscope and examine what’s available now, as well as what’s to come for the online casino. 

What is William Hill Offering?

Currently, William Hill is offering a desktop and mobile compatible online casino with a small selection of games. 

The casino and sportsbook are integrated, which makes it easy for players to switch back and forth between the two. 

Eventually, we expect to see live dealer games added to the library, as well as a lot more updates.  

William Hill Licensing, Safety and Trustworthiness

William Hill is a well-known operator around the world and has a great reputation among players as being a reliable and safe casino you can trust. 

Let’s take a look at why.


William Hill is operating in New Jersey through a few licenses. It was able to launch through the Tropicana AC license. Tropicana is an industry giant, and also one of the only online casinos in NJ to offer 24/7 customer support.

Players should expect the same from William Hill NJ. 

William Hill is regulated and licensed by the New Jersey Casino Control Commission and the New Jersey Division of Gaming Enforcement to ensure safety and fairness for players.

This means the site goes through regular tests and check-ups, which should leave users feeling protected knowing the state has their back. 

Is William Hill Safe? 

Like the rest of the online casino industry, William Hill uses a random number generator (RNG) software that guarantees all games are fair.

This is very high tech software that fights against hackers or anyone who might be trying to rig a game. 

Not only are the games 100% safe, but so is your account. William Hill goes through a number of steps to make sure your account is protected, including an auto-lock feature and 2-Factor Authentication. 

Your Money is Secure at William Hill

Compared to other operators, it seems William Hill really goes the extra mile to keep users safe.

You can easily access the Terms and Conditions section, which breaks down Patron Protection as well as answering common FAQs about bonuses, payments, and account features. 

Considering William Hill is still in the process of a soft launch, it’s obvious that player safety is something they prioritize. 

How I Tested William Hill Casino

There is a lot more that goes into reviewing a casino than just a quick visit to the site’s homepage and skimming the game library.

The only way to get a player’s point of view is to put yourself in their shoes. 

William Hill is in the middle of a trial run, which means its casino platform is not as large as most other operators already established in New Jersey.

There are basic factors to attract users, including a welcome bonus and a handful of popular game titles. 

As the online casino begins to prepare for a full launch, we’ll keep our review updated with every new feature we see on the way. 

Here’s what we’ll take a look at in our William Hill Casino review

  1. Welcome Bonus: How to claim it? 
  2. Opening an Account: Is it easy? 
  3. Deposit and Withdrawal Payment Methods: How do you get your money the fastest? 
  4. Game Library: Do you see your favorite game? 
  5. Customer Support: What do you do when there’s a problem? 

Welcome Offers – Grab a Bonus at William Hill Casino!

Welcome offer

For the month of November, William Hill is offering new casino users $50 risk-free for the first 24 hours of play! You’ll also be refunded any net losses within 5 business days after claiming the bonus. 

How it works

In order to be eligible for the bonus, you must create an online casino account and make a real money wager on any of the games featured. 

You’ll then have 24 hours to play as much as you like and will receive up to $50 back depending on how much you lose during the promotion. 

For example: If you wager $100 and finish at $60 then your net loss is $40. The $40 will then be credited back to your account. 

You will automatically be qualified for the bonus once you make your first wager, so contact customer support if you would prefer to opt-out. 

This bonus is only available for online casino players and can not be used on the sportsbook. 

Promotions and Tournaments

Wednesday Bounce-Back

Everyone needs a pick-me-up in the middle of the week. And Caesar at William Hill has you covered. Get

up to 25% of your losses in the form of cash credit.


  • You are automatically opted in
  • Login to your account and play all your casino favorites on Wednesday
  • Receive a 25% cash credit for any losses up to $25
  • Cash credit will be credited within 5 business days after the end of the promotional period.
  • Casino bonus redemption is subject to Caesars House Rules.

Great Gift Wrap Up 2021

Christmas promo

From now until December, play your favorite casino games or place sports wagers to earn points that can be redeemed at the year-end event for premium merchandise like electronics, jewelry, apparel, housewares, appliances, and much more including casino & sports bonuses!

VIP program

William Hill does not offer a VIP program to its sportsbook users, which means it’s unlikely there will be one for the online casino. Tropicana regularly rewards its high spenders, so potentially down the road, we could see William Hill NJ do the same thing. 

William Hill Casino Offers Risk-Free Bonus but No VIP Rewards

It’s nice to see that William Hill has something to offer players, as not all online casinos doing a soft launch do it. Having 24 hours of risk-free playing will probably get William Hill a lot of positive reviews from new users. 

So far there are no promotions or VIP programs to speak of, but this is not a deal-breaker for us.

It’s still early days for William Hill and there are still many other casinos in the state that have been operating for longer, and still have no loyalty program available. 

The sportsbook seems to have a variety of promotions for its bettors, which leads us to believe that eventually, the casino will have the same. 

Our Verdict: 

Just because there is no VIP program does not mean we should count William Hill out just yet. It’s obvious that the casino will soon undergo a lot of updates, and a loyalty program could very well be one of them. There is also a nice welcome bonus that anyone can take advantage of. 

Register a New Account with William Hill

By now you would have noticed that the online casino and sportsbook are all on the same platform. This means you only need to create one account and can easily go back and forth between the two.  

There are Login and Register buttons on the top right of the site’s page, so first-time users will want to click Register. 

From here, you’ll have to input your personal information and account details. William Hill will then confirm your account by sending you an email or SMS with a link you must click. 


You’ll be redirected to the casino and can start depositing right away. 

It couldn’t be easier to open an account with William Hill

William Hill makes it really easy to open a casino account, and should only take users a couple of minutes to complete. This is the same with the verification process, which means players don’t have to wait long before being able to start playing. 

Our Verdict: 

Because of how fast we were able to open an account with William Hill, it definitely gets top marks from us. We would hope this way of registration isn’t changed with the new updates, as it could get more complicated and turn players off from signing up. 

William Hill Payment Methods

The following payment methods are available to use on William Hill. Most deposits are instant while withdrawals will vary depending on the method used. 

Take a look. 

Payment MethodTypeAvg. Deposit TimeAvg. Withdrawal Time
VisaCredit / Debit CardInstant4 to 5 business days
MasterCardCredit / Debit CardInstant4 to 5 business days
ACH/VIP PreferredeCheckInstant4 to 5 business days
William Hill Play+ CardPrepaid CardInstantLess than 72 hours
PayNearMe7-Eleven locations in New Jersey15 minutesN/A
PayPaleWalletInstant3 to 4 business days
Skrill eWalletInstantN/A
Cash William Hill retail sportsbook locations in NJInstantInstant
PayWithMyBankOnline bankingInstant3 to 4 business days

Fund your account in a variety of ways at William Hill Casino

New players have a great variety of payment methods available at William Hill so far. This could be because the sportsbook has already been active in the NJ market and has seen what competitors have to offer for deposit and withdrawal options. Either way, it has worked in William Hill’s favor.  

Our Verdict: 

Just by looking at the payment methods available, you wouldn’t be able to tell William Hill is one of the newest casinos to launch in NJ. Players will see the same popular payment options as other big casinos in the markets, including PayPal and VIP Preferred. Because of this, William Hill has earned another thumbs up from us. 

Games you can play at William Hill Casino

Everything has been great for William Hill up until this point, where we get into the games. Again, as we have already mentioned, William Hill’s online casino is still in the middle of a trial phase. So the game library is extremely minimal right now. 

There are 55 online slots, including Divine Fortune and Mercy of the Gods. These two are jackpot games and both supplied by NetEnt

You can also play a game of European roulette and baccarat. 

Six live dealer games are now available, including:

William Hill has provided the RTP for each game in its description, as well as the minimum and maximum bets. Players are being asked to provide their feedback on the games to help the online casino decide which games will be added next. 

We expect to see a lot more games added to the library really any day now. 


The Game selection is small but includes popular slot titles 

It’s hard to give a strong opinion on the game library because it’s obvious how new it is. If anything, we should commend William Hill for offering more than just slot titles throughout its soft launch.  

The operator has already commented that they have made a deal with Evolution, so live dealer games are expected to be launched in due time as well. 

Time to collect your winnings? Here’s what you need to know

Congratulations, you won! Now, you probably want to get those funds into your account as quickly and easily as possible, right? Here’s how to do it. 

William Hill has a variety of ways for you to withdraw your money, including PayPal and eChecks. You can take a look above in our payments chart to see which withdrawal method is fastest to use.

Most of the time, the method you use to deposit with is the same one you have to use for withdrawals. 

You can access your funds from your account where you’ll also be able to make your withdrawal.

Just select how much money you’d like to pull out and the payment method you want to use to complete the transaction. 

William Hill takes about 72 hours to process any withdrawal transaction, and then depending on the method you are using, will fund your withdrawal right after. Sometimes it does not take the full 72 hours to process.

You might also be asked to provide more information, like a government-issued ID, if you’re making a large withdrawal. 

Withdrawing is easy but takes time to get your money

William Hill provides a good selection of withdrawal options, but 72 hours is quite a bit of time to wait for approval.

In order to compete with other big online casinos, William Hill might need to look into how to get users their money faster. 

Credit cards also have a tendency to decline online gambling transactions, so always check with your bank before trying to withdraw, even if it is listed as a payment method. 

Customer Support

The customer support team at William Hill is fast and here to assist you with any problems you might run into. 

If you want to get a response right away, we recommend sending a text message as it seems to be the fastest way to get a hold of support after Live Chat. 

There’s also a very detailed FAQ section on the site for anything that might not be such an emergency. 

Email[email protected]
PhonePhone: 855 754 1200


Text message: 732-786-3968

Live ChatAvailable 24/7 on their website

Responsible Gambling

Playing online is always meant to be a safe and fun experience, but sometimes it can go too far. Unfortunately, it is possible to get addicted to gambling so by law, online casinos need to provide a Responsible Gambling page.

This is to help players who might be seeking help, and how to find their limits while gambling. 

William Hill’s online casino has a number of ways for you to set limitations on your account, including: 

  • Deposit limits
  • Time limits
  • Spend limits
  • Cool Off time limits 

You can set these as daily, weekly, or monthly limits. 

For those who need something stricter, William Hill gives you the option to opt-in for self-exclusion. This list bans you from being able to access the online casino as well as other operators’ sites.

You will also be restricted from entering any of the land-based casino venues in the state. 

If you or someone you know has a gambling problem, call 1-800-GAMBLER for immediate assistance. 


In conclusion, William Hill’s online casino is on the right path to success. While it’s still in the process of a soft launch, the casino has a lot of great features already including a variety of ways to deposit and withdraw, a mobile compatible app, and a decent welcome bonus. 

Of course, we are all expecting the library to grow immensely as there are only about 5 games available right now. However, this is normal for any casino doing a trial run. 

We are expecting a lot from William Hill’s online casino, especially in a market as fierce as New Jersey. Make sure to check back here for regular updates and find out when the casino goes full force! 

Frequently asked questions

New users can be credited up to 100% of their total net losses up to $50 for their first 24 hours upon registering.
Yes, this casino offers six live dealer games.
Yes, William Hill is fully licensed and regulated by the NJDGE.